Jump to content
International Collaboration For Dog Health And Welfare. Join Us.
  • entries
    36
  • comments
    19
  • views
    7,090

Rhinos in Vietnam: Messaging that doesn't impact the target audience

Sign in to follow this  
Brenda Bonnett

Viewed: 431 times

rhino horns2.jpgOur colleagues at Human Behaviour Change for Animals posted this on their Facebook page:

"Fantastic work exploring the demand for rhino horn with the aim of creating campaigns with messaging that is more likely to work than current messaging.  At HBCA we believe that it is vital that we don't make assumptions about why people do or don't do things and  that we find out for ourselves so we enjoyed reading this article and the papers it links to."

And directed us toWe asked people in Vietnam why they use rhino horn. Here’s what they said.

 

(Image: Malaysia’s wildlife department seized 50
African rhino horns destined for Vietnam
last year. EPA-EFE/FAZRY ISMAIL)

 

As I read it I noticed parallels to challenges with human behaviour change in dogs.  Words like:

deeply held beliefs... status... 

and focus on personal wants and needs and not what consumers consider 'remote' issues.

 

From the article:  "Our findings shed light on why current campaigns against rhino horn purchases aren’t working. For example, they tend to highlight the plight of rhinos, suggest that rhino horn doesn’t have medicinal properties or emphasize the legal consequences of purchasing it. 

  ... From our research it’s clear that people who buy rhino horn won’t be won over by any of these arguments."

As the authors suggest... in order for education efforts to make a difference - actually change outcomes -

"[campaigns] must be "better informed about the values associated with the use of rhino horn and that target the most prevalent types of uses."

 

I would suggest that we can cross out rhino horn and write in any number of current controversial issues in the dog world and take this as good advice.

To become 'better informed' we must listen to each other and not impose our perception of the important issues or compelling arguments onto others if we want to be effective.

Many of us are thinking about these issues as we approach the 4th IDHW in Windsor, UK, later this month.

See, e.g. Ian Seath's latest blog:  We need to stop trying to change people’s minds!

 

 

 

 

 

Sign in to follow this  


0 Comments


Recommended Comments

There are no comments to display.

Guest
Add a comment...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • International Dog Health Workshops

    3-19-2019-4thidhw-postcard8inx3in.png

    What our 4th IDHW participants have said...

    wordcloud6-5-4thidhw-key-experiences.png

    ...Now, the real work begins!
     

    View 4th IDHW Theme Resources

    Post-Meeting Resources
    Plenary talks, Posters & Theme outcomes

  • Our Partners

    • Royal Canin is a global leader in pet health nutrition. In an industry that continues to adapt to popular trends in cat and dog food, our mission will remain the same; to constantly bring, through H…
    • The VDH - Verband für das Deutsche Hundewesen (German Kennel Club in English) is the foremost organisation representing the interests of dog-owners throughout Germany – the first address to find ou…
    • Suomen Kennelliitto (Finnish Kennel Club, in English) - Established in 1889, the Finnish Kennel Club is a nationwide expert organisation on canine matters. Its aim is to promote the breeding of ped…
    • The Norwegian Kennel Club (NKC) was founded in 1898, and is the largest organisation for dog owners in Norway.   Website: https://www.nkk.no/english/category1045.html Norwegian Kennel Club…
    • The French Kennel Club - SOCIÉTÉ CENTRALE CANINE (SCC) - was founded in 1881 as a non-profit organization by dog fanciers aiming to replenish native dog breeds and to bring in and establish foreign…
    • The Irish Kennel Club promotes the responsible ownership and breeding of dogs throughout Ireland through education, registration, training and support schemes and events.   Website: http://…
    • The SKK - Svenka Kennelklubben (Swedish Kennel Club, in English), is Sweden's largest organisation dedicated to dogs and dog owners. We represent the interests of our 300,000 members – first time d…
    • Agria is one of the world’s leading animal insurers, specialising in small animal and equine insurance. Founded in Sweden over 120 years ago, Agria came to the UK in 2009 and is now a prominent feat…
    • Raad van Beheer (The Dutch Kennel Club (DKC)) is the official kennel club of The Netherlands. Founded in 1902, it currently represents around 200 breed clubs with 150,000 members.   …
    • The Canadian Kennel Club (CKC) is the primary registry body for purebred dogs in Canada and currently recognizes 175 breeds. As a non-profit organization, the CKC is dedicated to encouraging, guidi…
    • The OFA was a Founding Partner of the International Partnership for Dogs; As of January 1, 2018, the OFA is no longer an IPFD Partner.    Founded and originally incorporated as a private no…
    • The Kennel Club is the largest organization in the UK devoted to dog health, welfare and training. Its objective is to ensure that dogs live healthy, happy lives with responsible owners.   …
    • The FCI was a Founding Partner of the International Partnership for Dogs; As of January 1, 2018, FCI is no longer an IPFD Partner.   The Fédération Cynologique Internationale is the World C…
    • Agria Djurförsäkring (Agria Animal Insurance) is one of the world's leading animal insurers specialising in small animal and equine insurance. The company dominates Scandinavian pet insurance and h…
    •   Mars Veterinary is a business unit of Mars Petcare, the world’s largest pet care provider. Their mission is to facilitate responsible pet care by enhancing the well-being and relationship bet…
×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.