Why would a puppy buyer be interested in learning about The Kennel Club's Assured Breeder Scheme?
To assist you in your selection of a breed and a breeder, familiarize yourself with approaches to management of dog breeds and get to know more about breeders who implement quality breeding programs. Check out the available information on The KC's Assured Breeder Scheme.
There are numerous tools provided in the Assured Breeder Zone including The Puppy Pack Template, guides to content for contracts, links to information on recommended and required breed specific health tests, puppy socialization and more.
Also see the video which offers further information on how this program works.